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Skips
Context
A lot of snacks are loud when we chew them, but with skips you can suck or let them melt quietly.
Truth
We don't like being interrupted by noise while watching a film.
Idea
Reposition Skips as the new cinema friendly snack.
YouTube adverts that encourage viewers to skip and are targeted to play before film trailers.
Skips will be sold in cinemas and removed from their rustling bags and put into paper packaging.
Here unnecessary noise is minimised.
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