Pornhub
Context
People are becoming increasingly addicted to watching porn.
Truth
Boredom can lead to addiciton.
Idea
Ensure that porn users are actually sexually aroused,
rather than just needing a distraction.
Pop-up games will launch on the Pornhub website, when visitors first enter. Here users will be questioned as to whether they're horny or just want a distraction.
Pop-up Game
Community Chats
The games will feature a chat feature, allowing those who may be heading towards porn addiction to help support and encourage one another.
There will be famous arcade games tweaked to fit the sex theme using puns and cartoon images.
The pop up will lead those who are just bored to a separate part of the site with themed games instead.
Real life arcade machines will be placed in over 18 arcades such as NQ64 to raise awareness of the leading cause of porn addictions.
Arcade meet-ups will be hosted across major areas, where those who are bored can talk with one another and distract themselves with gaming instead of x-rated videos
