Admiral
Context
A large percentage of young people don't consider purchasing travel insurance.
Truth
Young people enjoy hearing about weird travel stories as a form of entertainment.
Idea
Encourage people to take out travel insurance by turning their bizarre claims
into a series.
Posters
We'll place our movie styled posters for the Netflix series in locations that will target travel lovers such as airports.
TVC in film trailer style
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Social clips
Social reactions
Series Premiere
We'll host a series of red carpet premiere stunts for the Chaotic Claims Netflix series. This will give fans of the series a chance to meet the celebs as well as the individuals who the stories are based on.
Inflight entertainment
Admiral Travel T&C's
The series will be featured on inflight entertainment across multiple airlines, reminding people to take out travel insurance.
When signing up for Admiral travel insurance, there will be an opt in selection box for those who wish to share their chaotic stories if they end up making a claim.
Inflight purchase
A responsive pop-up to potential
in-flight chaos will be launched, where travellers can make a potential claim to feature in the series.